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AmbITion Roadshow with Arts Council England, East Midlands

Friday, June 19, 2009 from 9:45 AM to 5:00 PM (GMT)

Nottingham, United Kingdom

AmbITion Roadshow with Arts Council England, East Midlands

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Event Details

AmbITion and Arts Council England, East Midlands invite you to the AmbITion/Digital Opportunities Roadshow
Arts Organisations in the Digital Age
We would like to invite you to a day of exploration, conversation and critical thinking around the digital opportunities for organisations in relation to artistic practice, organisational and audience development and business models in our digital age.
This day is for YOU and will help demystify a wide range of new digital technologies! Gain practical hands on experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks including Keynote Speaker Alex Fleetwood founder Hide and Seek, Social Media Masterclasses where you'll learn how to twitter and discover the benefits of using social media technologies to engage with new audiences and practical immersive sessions allowing you to test out and try what is most suitable for your organisation. We will try to answer the following questions:
  • What technology and tools are available?
  • How do I use it?
  • Why would I want to use it - what are the benefits?
  • What does it mean for the artistic and creative process?
  • What does it mean for our management and organisational environment?
  • What role can technology play in audience development?
  • What about the future?
  • What is Web 2.0?
    The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It's a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token 'digital' strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
    Who?
    A representative (Board Level or Senior Management) from each Arts Council regularly funded organisations should attend this opportunity to get thinking, get immersed and get participating with digital opportunities.
    When?
    19 June 2009
    How much will it cost?
    The event is free to the Arts Council’s regularly funded organisations.
    Where?
    Broadway, 14-18 Broad Street, Hockley, Nottingham, NG1 3AL.
    AMBITION AGENDA - Friday 19th June
    Chair: Peter Shelton from First Movement
    9.45am Tea/Coffee
    10.00am: Get Thinking!
    Welcome from Peter Knott, Director of Arts and Development, Arts Council England, East Midlands.
    10.15am: Introduction to the world of 2.0 by Hannah Rudman of AmbITion
    Hannah will give a speedy overview of the AmbITion project, explain the focus of the roadshow and talk about why digital development is essential for the arts sector. Explaining how changes in socio-economic and cultural behaviours affect the landscape in which we work, Hannah will show how digital developments create benefits and opportunities for any arts organisation. For more information on Hannah and her work visit: www.hannahrudman.com
    10.40am: Keynote: Alex Fleetwood
    Alex Fleetwood founded Hide and Seek, the UK's first festival of social games and playful experiences, in 2007. As well as Hide and Seek, Alex has produced projects including The Eternity Man, a film opera for Channel 4, and The Soho Project, an ARG for the London Games Festival. He recently produced Last Will, the prototype of a hybrid real world / online experience with Punchdrunk and HP Labs. Alex is a member of the ACE delegation to SXSWi, sits on the London artists advisory panel for Artists Taking the Lead and is a member of the Courvoisier Future 500. For more information on Alex and his work visit: www.hideandseekfest.co.uk
    11:25am Comfort Break and Coffee
    11.50pm: Case Study: Antony Pickthall, Liverpool Biennial / the Bluecoat
    Antony from Liverpool BiennaleLiverpool Biennale will present a case study of the Bluecoat's journey through digital development. He will outline the organisation’s journey, the results and the lessons learnt.
    12.30pm Questions from the floor and debate with the morning’s speakers
    12.45pm: Lunch & Networking.
    1:35pm: Introduction to EM online social network and the Get Immersed! Workshops and Seminars from the AmbITion team.
    1.50pm Get Immersed! Workshops and Seminars:
    Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. There is a choice of sessions, please choose two.
    1.50-2.50pm - Session 1
    2.55-3.55pm - Session 2
    1. Social networking & mobile networking masterclass
    An opportunity to take your first steps in to social media. A hands on short workshop looking at tagging and feeding your website effortlessly, creating a page turning on line brochure, mobile live streaming and your very own voice to text service. This is a quick glimpse in to the potential of social media, and how the web can be integrated to work for you and your organisation. For the workshop you will require: Sign up to the Amb:IT:ion digital opportunities network (You will access your profile page during the workshop); bring bring a WI-FI enabled laptop; and a mobile phone capable of text messaging. www.pcmcreative.com 15 people maximum per session.
    2. Participation 2.0 masterclass with Julian Tait
    Social Media technologist Julian Tait, charts a journey through the online social space. Social Media offers new ways of sharing, communicating and collaboration with a plethora of applications and technologies available. The talk looks at why people use them, the potential they offer to individuals and organisations and how to manage it all. Julian runs Littlestar, a production company in Manchester and has been involved with running and setting up arts organisations for the last ten years. Currently he programmes the internationally acclaimed Futuresonic/FutureEverything Social Technologies Summit and is Co-Founder of Social Media Cafe Manchester. 25 people maximum per session
    3. Beginner's Guide to Video
    If you’ve ever wanted to create digital video, this is the workshop for you. Lets Go Global, an Internet TV and digital video production company, will give insight into what content might exist in your organisation, and how you might capture and disseminate it! www.letsgoglobal.tv. 15 people maximum per session
    4. Intellectual Property Advice masterclass
    OWN-IT will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts. 15 people maximum per session
    4.30pm: Get Participating! Twitter Masterclass
    Ambition Team.
    4.45pm: Question Time & Plenary
    A chance to debate with the workshop speakers will answer your questions about digital development and reflect on the themes of the day.
    5.00pm: Closing Remarks & Close
    @getambition
    Follow AmbITion on twitter:
    Social Network
    The AmbITion Digital Opportunities Network, East Midlands will be launched one week before the event. It is a place for you to discuss, share and collaborate on your own regional network. Watch this space 7 days before and sign up to join the conversation!
    Producing Digital Shorts
    AmbITion’s digital content producers will rove around gathering footage, interviews and vox pops to create short digital videos that can be accessed by all after the event
    Virtual Programme
    This will run through the day, and be available after the event
    Accommodation
    You can find a range of hotels by going to Visit Nottingham.

    When & Where



    Broadway
    14-18 Broad Street
    Hockley
    NG1 3AL Nottingham
    United Kingdom

    Friday, June 19, 2009 from 9:45 AM to 5:00 PM (GMT)


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    Hosted By

    AmbITion and Arts Council England, East Midlands




    What is AmbITion?

    AmbITion is a change programme for the arts and cultural sector – helping organisations achieve their 21st century sustainability ambitions through implementing integrated IT and digital developments.

    getambition.com

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